Case Study
Turning Pulsar from an advertiser into a creative platform
We reframed Pulsar as a creative collaborator, a six week AI powered contest that let Gen Z make the campaign instead of watching it.
The Challenge
More than eight in ten young Indians see themselves as creators, and they reward the brands that hand them tools rather than ads. Pulsar wanted to matter to that audience, but a broadcast campaign would only have talked at them.
The brief was to become a cultural engine, an always on place where fans create, share and compete, with the motorcycle woven naturally into everything they make.
The Solution
We built Pulsar Underground, a mobile first microsite that turns the bike into a creative partner. Creators pick a challenge across music, dance, art, style and stunts, then build their entry three ways: fully automated AI generation, a hybrid mode with AI assistance, or a manual upload for complete control.
The AI toolkit, powered by Google Gemini, includes a stunt video generator that drops the rider into styles like Manga and Urban Samurai, an album cover generator, and a mashup engine that blends cultural influences into branded visuals. A live leaderboard and Instagram integration turn every entry into shareable proof, and cloud based prompt libraries let us refresh styles without shipping new code.
The Results
In its first six weeks Pulsar Underground drew 2,200 creator entries, 1,900 of them made with the AI toolkit. Pulsar walked away with a frictionless, always on creator engine instead of a campaign with an expiry date.