E-commerce

Shoppers are changing faster than most storefronts can keep up

Industry research now puts a majority of shoppers already using an AI assistant somewhere in their buying journey, whether that is comparing prices, reading reviews or asking an assistant to simply choose for them. A storefront built only for a person clicking through a menu is already behind that shift.

Built on Salesforce Commerce Cloud, ready for a fast moving catalogue

We build on Salesforce Commerce Cloud because it is engineered for exactly this problem, a large, fast changing catalogue that still needs to feel personal to every visitor. For Surana Jewellers we built jadau.com on SFCC to sell heritage jewellery where every piece is genuinely one of a kind, proof that the platform holds up even when the catalogue refuses to sit still.

Content that keeps pace with the catalogue

A storefront is only as fresh as the imagery behind it. We pair the commerce build with an AI product image workflow, the same approach we used to help Surana photograph its jewellery consistently at scale, so new stock reaches the store in days rather than weeks.

A storefront machines can read as clearly as people can

We structure every storefront so answer engines and AI shopping assistants can read it as easily as a customer can, the same answer engine and generative engine optimisation practice behind our AI work. As agents start shopping alongside people, that structure stops being optional.