Case Study
A 1735 jewellery house that sells like a modern commerce brand
We brought a centuries old jewellery house online with a Salesforce Commerce Cloud store and an AI studio that photographs its craft at scale.
The Challenge
Jadau is heritage jewellery, kundan and polki work that Surana has perfected in Jaipur since 1735. Selling that online is genuinely hard. Every piece is one of a kind, the catalogue turns over constantly, and photographing each ornament the way it deserves is slow and expensive.
Customers also expect the guidance they would get inside the showroom, a knowledgeable hand to walk them through the craft, not a silent grid of products.
The Solution
We built jadau.com on Salesforce Commerce Cloud, a storefront engineered for a large, fast moving luxury catalogue. Then we solved the bottleneck that holds most jewellers back. We created an AI product image workflow, powered by Google Gemini, that turns raw shots of each piece into clean, consistent, on brand imagery ready for the store, automatically.
To bring back the feeling of a personal jeweller, we added a voice chatbot that helps visitors discover pieces, understand the craftsmanship and get answers in the moment.
The Results
A house with three centuries of history now moves at the speed of a modern commerce brand. New collections reach the store faster because the imagery makes itself, the catalogue stays visually consistent, and every visitor meets a guide from the first tap.