Blog
Field notes on AI, Salesforce, and commerce from the people building it.
June 21, 2026
A reflection on building Britannia BourbonIT 2.0, a recipe platform that listens, sees and speaks.
June 5, 2026
A reflection on bringing three centuries of jewellery craft onto a modern commerce platform.
May 19, 2026
A short, practical list for making a brand website legible to AI answer engines.
April 30, 2026
The appeal of an AI presenter is obvious. So are the ways it can go wrong.
April 14, 2026
Nobody enjoys reading a FAQ page. Increasingly, they no longer have to.
March 28, 2026
A reflection on turning an advertising budget into a creator platform for Bajaj Pulsar.
March 10, 2026
The economics have shifted further than most catalogue teams realise.
February 24, 2026
A storefront alone is not a strategy anymore. Here is what an AI layer actually adds on top.
February 3, 2026
AI agents are starting to shop on people’s behalf. Most storefronts are not built for that yet.
January 12, 2026
Search is turning into an answer. Here is what that actually changes for a storefront.
