Blog
Field notes on AI, Salesforce, and commerce from the people building it.
A reflection on turning one approved Invisalign performance into personalised campaign videos for doctors.
A reflection on bringing three centuries of jewellery craft onto a modern commerce platform.
A short, practical list for making a brand website legible to AI answer engines.
The appeal of an AI presenter is obvious. So are the ways it can go wrong.
Nobody enjoys reading a FAQ page. Increasingly, they no longer have to.
A reflection on turning an advertising budget into a creator platform for Bajaj Pulsar.
The economics have shifted further than most catalogue teams realise.
A storefront alone is not a strategy anymore. Here is what an AI layer actually adds on top.
AI agents are starting to shop on people’s behalf. Most storefronts are not built for that yet.
